A Sweet Take on Brand Identity.

Mielou Macarons is a specialty macaron brand that combines delicate confections with a playful, sophisticated aesthetic. The visual identity was developed to reflect the charm and elegance of the brand through custom logos, a thoughtfully curated color palette, signature patterns, and icons for social media and web. Two custom packaging designs bring the identity together, creating a cohesive and memorable brand experience from screen to unboxing.